How an iconic American burger franchise modernized the counter and doubled growth against comparable locations.
Johnny Rockets built its name on a classic, all-American counter experience — but its franchise locations were running on a patchwork of legacy registers and disconnected delivery tablets. Lines backed up during the lunch rush, guest data lived in three different systems, and franchisees had no reliable way to bring customers back after a first visit.
Leadership wanted a single platform that could keep the nostalgic in-store feel while giving every operator modern tools to grow — without adding headcount at the counter.
The franchise rolled out Snackpass self-serve kiosks and dual-screen registers across its flagship locations, letting guests order and pay on their own while staff focused on the grill. Every channel — kiosk, online ordering, and the Snackpass mobile app — now feeds a single kitchen display system, so tickets fire in the right order no matter where they originate.
With a built-in loyalty program and automated SMS campaigns, each location began capturing guest contact info at checkout and re-engaging customers with targeted offers. Owners finally had one dashboard showing sales, repeat behavior, and campaign performance across every store.
Within two quarters, participating Johnny Rockets locations were growing roughly twice as fast as comparable franchise peers. Kiosks lifted average ticket size through guided upsells, while loyalty and SMS drove a 38% increase in repeat orders. Twelve locations are now live on Snackpass, with more in the rollout pipeline.
Snackpass let us keep everything guests love about Johnny Rockets while finally giving our operators real tools to grow. The kiosks paid for themselves, and we can actually see who our customers are now.